1921 - 1960
Heimdalsgade 37 - 39, Copenhagen
The merger between Hellerup and Glødefri on the 20th of
December 1921 , where Hellerup closed and all machines were
moved over to Glødefris factory in Heimdalsgade .
Also in the new company , Hellerup & Glødefri Tændstikfabrik the
Swede Ivar Kreugers company was the owner with almost 100%
of the shares.
Board composition changed frequently over the next 20 years ,
where among others Kreugers right hand, Krister Littorin a
transitional sat on the board , just as he did in HE
Gosch & Co. .
Hellerup & Glødefri lowered their prices continuously and
published competitive brands ( brands at lower prices than the
other ) .
After the 1st of
January 1931 where Tændstikfabrikkernes Salgscentral was created
as a sub-company to Handelsselskabet Hafnia , Hellerup &
Glødefri sold only their matches through this company , who also
took on the sale of Gosch 's brands and the brands that Hafnia
imported from Sweden.
As Ivar Kreuger died in 1932 , it was officially that the Swedes
owned Hellerup & Glødefri and after some years of negotiations
they were merged with HE
Gosch & Co. , the Swedes , however, chose to keep a production
at the factory in Heimdalsgade .
There was then quiet concerning the factory, which in 1938
replaced the label with Crown Prince Christian to portrait of
King Christian X , until the 23rd of
November 1944 , when the factory was bombed by the Germans .
The factory
was rebuilt and on the 22nd of
November 1945 the foundation stone for the new plant could be
placed .
Although many employees , particularly women, had got a job
elsewhere during the standstill period , the factory was soon
again in good production.
In 1946 it was decided that Hellerup & Glødefri , and HE
Gosch & Co., to refrain remuneration for Hellerup & Glødefri
30,000 kroner annually , to be allowed to exploit the Swedish
patented stick machines, a special way to transfer money to the
parent company .
In 1950, production reached up to his highest ever , 95,000
boxes a day, almost 50 % higher than two years earlier.
The
following year was held this high production.
In 1955 Monopoly Control spotted the match industry and began to
examine the ownerships .
Without success , they tried to get the Swedes to register
ownership , so it was officially announced that they were the
ones who owned the two match factories in Denmark .
Also, the press began to take an interest in the matter and in
1957 and 1958 were often written about the Swedes' role in the
Danish matchstick industry.
In 1960, they took one final decision and merged the two
factories, closed Hellerup & Glødefri down, discontinued
Handelskompagniet Hafnia and concentrated the production and
sales in Islands Brygge .
